Luc Belaire
We collaborated with the National Distribution Managers of Luc Belaire in South Africa. Our focus point was creating Creative solutions that speak to Youth Market in South Africa. We created Video content through Product Placement at events that are predominantly youth-based. In our Brand Strategy, we identified key influencers that the brand should collaborate with that have the same values and reach the desired target market.
Luc Belaire is the world’s fastest-growing French sparkling wine brand. In a few short years, Belaire Rosé has become the best-selling French Rosé in the U.S., outselling brands established decades earlier. With a stunning package – a silkscreened, paperless bottle – and an authentic French heritage dating back six generations, Belaire has bridged perfectly the gap between traditional Champagnes and resurgent Proseccos and Cavas.